decision-making

Trust Your Numbers but First Make Sure They Are Worth Trusting

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Always trust your numbers. Never trust your gut. … Daniel Kahneman, Nobel Laureate in Economics Last updated: April 2026 Nobel laureate Daniel Kahneman told us that experts tend to be overconfident and make predictions without enough information. They are also inconsistent decision-makers. His prescription: trust your numbers over your instincts. Good advice. But there is […]

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The Disproportion of Theory to Knowledge

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A Disproportion of Theory to Knowledge Means Speculation and Guessing Thinking of the missing Malaysian Airlines flight MH370, it certainly is true. Much speculation but few facts.  I waited more than two weeks to make this post, first hoping that there would be a happy conclusion to the disappearance, and then hoping simply for some

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Pick the Right Customer

bad data, custom IT research, data quality, decision-making, Surveying, Uncategorized / By

Pick the right customer with your data? In the March 2014 issue of the Harvard Business Review (HBR), Robert Simons,  the Charles M. Williams Professor of Business Administration at Harvard Business School, writes that organizations need to identify their primary customer type, and focus their business delivery there. With the right subscription you can read the

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