Last updated: April 2026 Every business says it wants better customers. More profitable accounts. Longer relationships. Higher lifetime value. Fewer difficult clients who consume resources and generate complaints. The problem is not that companies lack ambition on customer selection. The problem is that the data they use to make those decisions is frequently wrong, incomplete, […]
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Last updated: April 2026 Making good decisions is hard enough when you have clean data and a clear picture of the situation. Most of the time, you have neither. Four complicating factors routinely get in the way of good digital marketing decisions, and recognizing them is the first step toward neutralizing them. Factor 1: Unknown
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Always trust your numbers. Never trust your gut. … Daniel Kahneman, Nobel Laureate in Economics Last updated: April 2026 Nobel laureate Daniel Kahneman told us that experts tend to be overconfident and make predictions without enough information. They are also inconsistent decision-makers. His prescription: trust your numbers over your instincts. Good advice. But there is
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