Last updated: April 2026 What do genuinely great companies do differently from merely good ones? In 2013, strategy researchers Michael Raynor and Mumtaz Ahmed published a landmark study in Harvard Business Review. They analyzed the performance of more than 25,000 companies over 45 years to answer a deceptively simple question: what do genuinely great companies
Is it really that simple? Only three rules for greatness? Read More »
Last updated: April 2026 Are You Guessing When You Don’t Realize It? There is an old cartoon that made the rounds in business schools for years. A senior executive stands at a whiteboard in front of his leadership team. The caption reads: “We can’t figure out which half of our marketing budget is wasted, so
Data Quality Problems? Start Guessing! Read More »
Last updated: April 2026 Making good decisions is hard enough when you have clean data and a clear picture of the situation. Most of the time, you have neither. Four complicating factors routinely get in the way of good digital marketing decisions, and recognizing them is the first step toward neutralizing them. Factor 1: Unknown
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Last updated: April 2026 Poor customer data quality is not a new problem. But in 2026, the cost of ignoring it has gone up considerably. Research consistently shows that organizations lose significant revenue every year due to inaccurate, incomplete, or poorly structured customer data. The causes are predictable: data entered inconsistently across systems, duplicate records
Customer-Related Data Quality Issues Cause Pain Read More »
Last updated: April 2026 You cannot improve what you have not measured. That principle has been at the core of quality management for decades, and it is just as true for your digital marketing performance as it is for any other business discipline. A baseline is simply a documented snapshot of where you are right
Data Quality Baseline Read More »
Last updated: April 2026 Garbage in, garbage out. That principle has not changed since the earliest days of computing, and it applies just as directly to your website data today as it ever did to enterprise databases. High confidence in your data is not a passive outcome. It is something you build deliberately, through quality
High Confidence in your Data Demands High Quality Data Read More »
Last updated: April 2026 Good decisions are not about confidence. They are about calibration. Nobel laureate Daniel Kahneman spent decades studying how experts make decisions, and his conclusion was humbling: even experienced professionals are overconfident and inconsistent. They rely on pattern recognition and intuition when the situation calls for data and structure. As we explored
Making Smarter Digital Marketing Decisions Read More »
Always trust your numbers. Never trust your gut. … Daniel Kahneman, Nobel Laureate in Economics Last updated: April 2026 Nobel laureate Daniel Kahneman told us that experts tend to be overconfident and make predictions without enough information. They are also inconsistent decision-makers. His prescription: trust your numbers over your instincts. Good advice. But there is
Trust Your Numbers but First Make Sure They Are Worth Trusting Read More »
