Lean Start-Up? IT Already Knows!

No, “Lean Start-Up” doesn’t mean that the bank account is empty, but that is the truth for many start-ups. Steve Blank, a consulting associate professor at Stanford University and a lecturer and National Science Foundation principal investigator at the University of California at Berkeley and Columbia University, offered “Why the Lean Start-Up Changes Everything” in …

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Want it Hot or Hotter?

Your next white paper, that is… Wake up your prospects with a hot white paper! Our hot white papers are a great way to get your product or service message out to your marketplace. A great white paper is no accident. It takes skill and preparation. Think about your white paper audience Is your audience in the …

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Clear Writing

Clear Writing… well almost We can all use some guidance when it comes to clear writing. In archives.gov, I found “Principles of Clear Writing” as part of “Drafting Legal Documents.” You will have positive results applying these principles, which you can find here. The first principle listed is to use the active voice. That is good …

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