Last updated: April 2026 What do genuinely great companies do differently from merely good ones? In 2013, strategy researchers Michael Raynor and Mumtaz Ahmed published a landmark study in Harvard Business Review. They analyzed the performance of more than 25,000 companies over 45 years to answer a deceptively simple question: what do genuinely great companies […]
Is it really that simple? Only three rules for greatness? Read More »
Have you been robbed on the last mile of sales? Last updated: April 2026 The telecommunications industry coined the phrase “last mile problem” to describe the final leg of delivering a service to a customer. You could build the most sophisticated network in the world, but if the last mile of delivery was broken, the
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Last updated: April 2026 Making good decisions is hard enough when you have clean data and a clear picture of the situation. Most of the time, you have neither. Four complicating factors routinely get in the way of good digital marketing decisions, and recognizing them is the first step toward neutralizing them. Factor 1: Unknown
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Last updated: April 2026 You cannot improve what you have not measured. That principle has been at the core of quality management for decades, and it is just as true for your digital marketing performance as it is for any other business discipline. A baseline is simply a documented snapshot of where you are right
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No, “Lean Start-Up” doesn’t mean that the bank account is empty, but that is the truth for many start-ups. Steve Blank, a consulting associate professor at Stanford University and a lecturer and National Science Foundation principal investigator at the University of California at Berkeley and Columbia University, offered “Why the Lean Start-Up Changes Everything” in
Lean Start-Up? IT Already Knows! Read More »
In a recent Harvard Business Review (HBR) blog network post, strategy consultant Dorie Clark posited that “You’re Probably Wrong About How Others Really See You” , but I’m wondering how others see your website. Do visitors think your website is ugly and you dressed it funny? Are they silently correcting your spelling and grammar mistakes as
Wrong About How Others See You? How Do They See Your Website? Read More »
