Last updated: April 2026 Every business says it wants better customers. More profitable accounts. Longer relationships. Higher lifetime value. Fewer difficult clients who consume resources and generate complaints. The problem is not that companies lack ambition on customer selection. The problem is that the data they use to make those decisions is frequently wrong, incomplete, […]
Pick the Right Customer Read More »
Last updated: April 2026 Poor customer data quality is not a new problem. But in 2026, the cost of ignoring it has gone up considerably. Research consistently shows that organizations lose significant revenue every year due to inaccurate, incomplete, or poorly structured customer data. The causes are predictable: data entered inconsistently across systems, duplicate records
Customer-Related Data Quality Issues Cause Pain Read More »
Last updated: April 2026 Garbage in, garbage out. That principle has not changed since the earliest days of computing, and it applies just as directly to your website data today as it ever did to enterprise databases. High confidence in your data is not a passive outcome. It is something you build deliberately, through quality
High Confidence in your Data Demands High Quality Data Read More »
Your organization’s bad data is a social disease easily passed to your business partners and stakeholders With 200 completed responses in our “Poor Data Quality – Negative Business Outcomes” survey, run in conjunction with The Robert Frances Group, the IBM InfoGovernance Community, and Chaordix, it is safe to say that bad data is a social
Bad Data is a Social Disease of Business – Part 1 Read More »
