get found.
get found everywhere they look.
get found.
get found everywhere they search.
our take.
what getting found means today.
Search optimization today is about getting your website to appear in organic search results, Google’s AI Overviews (AIO), and generative AI tools like ChatGPT and Perplexity… wherever your prospects are looking for answers.
AI Overviews now dominate the top of Google’s results page, often replacing traditional blue links entirely. Generative AI tools are increasingly the first stop for business research and vendor discovery. If your content isn’t structured to be cited and recommended by these systems, you’re invisible to a growing share of your market.
why you need to get found in all these places.
Landing on page one of a SERP, winning AI Overview citations, and being recommended by generative AI engines is challenging. The fundamental principles of success remain the same: provide query-relevant, high-quality content that is easy to find, consume, and trust.
Let’s look a bit deeper.
this is how we can help you.
site audit.
Our first step in any engagement is auditing a client’s website.
An audit reviews the technical, information architectural, content, backlink, local search, and structured data on the site under review — plus your current footprint in AI-generated answers and citations. Our guiding set of audit principles derives from Google’s own General Guidelines for Search Quality Rating, with added evaluation of E-E-A-T signals that AI systems depend on heavily when selecting sources to cite.
From the audit results, we create a prioritized improvement and measurement plan addressing every issue uncovered.
technical seo.
What is technical SEO? Technical SEO addresses the speed of website response as well as the site’s rendering and ease of use. Following Google’s lead, we address a site’s mobile version first, followed by desktop and tablet. Slow response, especially on mobile, will lead potential visitors to abandon their access attempt and try elsewhere.
We evaluate technical SEO results using powerful organic instruments (our eyes, ears, and hands) as well as a technology suite including Google PageSpeed, Google Search Console, GTMetrix, and SEMrush. Evaluations continue as your web team or ours applies site modifications.
information architecture.
How do we evaluate information architecture? We review navigation menus, information silos, internal linking, URL structure, sitemap quality, and redirection. Each of these elements offers potential opportunities to improve search engine, AI crawler, and visitor site experience.
We work with your website team to develop an information architecture improvement plan — or if we manage your site, we implement the plan. We monitor site traffic, engagement, and other selected criteria to measure improvement.
keyword research.
In the digital marketplace, keywords establish what your organization does, identify the products or services it offers, and highlight how your clients benefit from those products or services. The right keywords reflect the intent of online searchers and online AI queries for whom you wish your site to appear.
Now that Google’s algorithm has evolved to entity-based search, you don’t have to worry about exactly matching search phrases. Instead, you need to match the intent behind the search, the main concept of what the searcher is looking for. This same intent-matching principle is what drives AI Overview and generative engine citations.
on-page quality.
Content developed and published years ago would likely benefit from a refresh. Here are some of the things we review when optimizing your content for SEO, AIO, and GEO:
Are your keywords still relevant? We review selected keywords and perform research on relevant queries to confirm they still reflect current search and AI query behavior.
Are your SEO titles and meta-descriptions helping you? Titles and meta-descriptions are what searchers see when your pages appear in a SERP. We ensure they represent your page content and are effective at expressing your page’s value.
Is your content AI-citation ready? AI systems favor content that is authoritative, well-structured, and direct in answering questions. We audit and strengthen your content’s E-E-A-T signals — Experience, Expertise, Authoritativeness, and Trustworthiness.
Do you have thin or duplicate content? We find thin copy and work with you to beef it up. We find duplicate content and apply corrections to make that content work for you.
How does your content compare to competitors? We identify your keyword and AI-citation competitors, review their content, and supercharge yours.
Does your content express the intended sentiment? We use AI-based sentiment analysis to stack the sentiment deck in your favor.
Whew… that was a lot of work, but high on-page quality is worth it.
structured data.
Structured data is the language AI speaks. Schema markup helps search engines and generative AI systems understand exactly what your content means — not just what it says. Properly implemented structured data increases your chances of winning rich snippets, Knowledge Panel features, and AI Overview citations. We design, implement, and validate schema markup that reflects the full meaning and value of your business.
back links.
We monitor the condition and toxicity of your backlinks, disavowing those that, after inspection, appear harmful. We review anchor text to ensure it captures the meaning of its target page. We identify websites that would be candidates for linking to your pages and blog posts, including authoritative sources that AI systems use as trust signals when selecting content to cite.
local search.
We analyze and rationalize your NAP across your website and citations in high-influence directories, making updates as needed. For businesses with multiple locations, we ensure directories contain the right NAPs for each individual location. We advise and assist in content creation that emphasizes the local character of your business — and we monitor and report on your SERP ranking vs. your local competitors for Google, Bing, and Yahoo.