Your next white paper, that is…
Wake up your prospects with a hot white paper! Our hot white papers are a great way to get your product or service message out to your marketplace. A great white paper is no accident. It takes skill and preparation.
Think about your white paper audience
Is your audience in the Business to Business marketplace? Is it composed of C-level and director-level business or IT technical decision makers and/or influencers?
If so, that’s great. That audience is our sweet spot. We offer the business reader the metrics and value insights that they need to make decisions or recommendations. We offer the technical reader the IT architecture, software development, project management and similar best practices insights that power their decision processes.
Think about audience buying phase
The buying phase concept maps your audience into one of several categories from initial investigation to long-term client satisfaction.Here are the audience buying phases we use:
The key messages your white paper delivers will vary based on the buying phase.
Readers who are not familiar with your market space need basic facts, while those ready to purchase want details on pricing, licensing, and similar concrete aspects of buying.
Think about the length of your white paper
Small is Beautiful! Think about keeping the white paper length between 5-10 pages. Consider a series of related, complementary, and mutually referencing works and not with one long white paper. Or, offer readers a white paper and blog series.
Think about applicable reference documents and critical interviews
We don’t make your material out of thin air. Do you have access to all the documents we will be reading? Do you control the schedules of all the people we will be interviewing? Yes to both makes your life easier and our progress faster.
The Bottom Line
Technical white paper writing is our business. When you are ready to learn more, visit our contact page and let us know what you have in mind.