who are we?
we’re a unique, technology-focused digital marketing agency.
who are we?
we’re a unique, technology-focused digital marketing agency.
about us.
what do we believe?
We believe our whole reason for being is to deliver digital marketing excellence for you, our clients. For us, that means technical SEO, AI Overview optimization (AIO), generative engine optimization (GEO), strong analytical analysis, and applying integrated structured data to excellent content.
Yes, it takes honest hard work, lots of it, and attention to detail, to gain and sustain real search visibility and conversion across traditional search and AI-generated results.
No, we can’t do it alone, or by sheer force of will. Our collaboration with talented specialist colleagues and best-of-breed digital marketing solution providers means you get the right talent and the right technology to dominate in your industry niche and locale.
Let’s not forget you, the client. We don’t see digital marketing as a “fire and forget” affair. We need you to be a partner in your digital marketing success. From strategy development through regular performance reporting, you are in the mix.
founder / chief technologist
Stuart Selip
Stuart Selip owns and operates Principal Consulting, LLC as a digital marketing agency focused on technical SEO, AI Overview optimization, generative engine optimization, analytics, and structured data. As the former head of an IT Strategy Consulting firm, Stu was heavily involved in building its digital marketing capabilities. Today, he works with clients across e-commerce, travel, staffing, and professional services to get them found wherever their prospects are searching. Visit LinkedIn to see Stu’s publications and recommendations.
Visit LinkedIn to see Stu’s publications and recommendations.