Get the right content… “If people are to be expected to put up with turning on a computer to read a screen, they must be rewarded with deep and extremely up-to-date information that they can explore at will. They need to have audio, and possibly video. They need an opportunity for personal involvement that goes […]
It’s the Right Content, Stupid… Read More »
Rome and our “Poor Data Quality” survey weren’t built in a day. In my last blog post about poor data quality, I noted that in recent days, little had been published about poor data quality. In fact, a small experiment with Google AdWords indicated that “Poor Data Quality” and related terms had Low Value. Here
The “Poor Data Quality” Survey Evolves Read More »
But who is writing about it? Poor data quality articles are not flooding your inbox. Have you read the recent Harvard Business Review (HBR) article on the business impacts of poor data quality? No, because there’s no such article. Other than the regular blogging of Thomas C. Redman, who posted an HBR blog entry called
Poor Data Quality is Bad for Business! Read More »
No, “Lean Start-Up” doesn’t mean that the bank account is empty, but that is the truth for many start-ups. Steve Blank, a consulting associate professor at Stanford University and a lecturer and National Science Foundation principal investigator at the University of California at Berkeley and Columbia University, offered “Why the Lean Start-Up Changes Everything” in
Lean Start-Up? IT Already Knows! Read More »
Are you able to tap into your creative side and brainstorm or is fear holding you back? In March I discussed the December 2012 Harvard Business Review (HBR) article “Reclaim Your Creative Confidence” written by Tom Kelley and David Kelley. Tom and David remind us that as children, we are able to show unabashed creativity,
Custom IT Research? Brainstorm! Part 2 Read More »
Custom IT Research takes creativity. The December 2012 issue of Harvard Business Review offered some good advice about reclaiming your creative confidence. If you have an online HBR subscription, you can read the article here. Tom and David Kelley, the authors of “Reclaim Your Creative Confidence”, are prime movers at IDEO, a design and innovation
Custom IT Research? Brainstorm! Read More »
Tell the World with a Case Study. You, your team, your tool suite, and your business partners did a great job for your client. Your market needs to know. Tell the world about your success with a case study. One Case Study – Many Benefits A case study is a great way to capture the
Don’t keep your success a secret! Read More »
Your next white paper, that is… Wake up your prospects with a hot white paper! Our hot white papers are a great way to get your product or service message out to your marketplace. A great white paper is no accident. It takes skill and preparation. Think about your white paper audience Is your audience in the
Want it Hot or Hotter? Read More »
Clear Writing… well almost We can all use some guidance when it comes to clear writing. In archives.gov, I found “Principles of Clear Writing” as part of “Drafting Legal Documents.” You will have positive results applying these principles, which you can find here. The first principle listed is to use the active voice. That is good
